Shopping for your baby doesn’t have to break the bank. Target is rolling out more than 2,000 new baby and toddler products, starting at just 79 cents!
The new line includes everything from trendy toys and kid-approved snacks to must-haves like diapers and strollers, with a third of the products available for less than $30. Featuring a range of in-house and legacy baby brands, this collection combines the joy of early childhood with the ease, convenience, and affordability of shopping at Target.
More than half of the new products are available exclusively at Target, including health and wellness items, accessories, 14 Good & Gather food and snacks, and an assortment of Cloud Island apparel, toys, plush, and books. Parents can also find baby care essentials from trending and popular brands, like Lalo’s high chairs and feeding sets, aloe-infused bumbum diapers, and postpartum recovery supplements from Ona Renewals.
To celebrate families’ bundles of joy, Target is also expanding its baby registry initiative! The updated program grants growing families new benefits, from a free welcome kit worth $100 and free returns to exclusive deals on Huggies, Bobbie, and Evenflo. New parents will also receive a 15% Target coupon that can be used on toys long after the baby arrives.
Families can visit Target.com to browse the full list of new products and pick out their favorites!